E-commerce & Instant Retail
After 8,000+ Livestreams, 7 Formulas for Explosive Sales
Livestreaming is one of the most controversial tracks today. On one hand, it has become a vital tool for many companies to survive the pandemic, and with Luo Yonghao's entry, the field is booming. On the other hand, some marketers criticize it, saying only incompetent marketing departments rely on livestream selling, and that it doesn't build brand equity. But livestreaming is not just about selling; it's also marketing. Using Luo Yonghao's first livestream on April 1 as an example, the article explores the three key elements of viral products (people, goods, and place), common misconceptions, and provides seven formulas for success.
见实