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ALDI's Hard Discount Breakthrough

Young Chinese consumers are becoming more rational, seeking both quality and low prices. ALDI, the pioneer of hard discount community supermarkets, is expanding aggressively in China with its 'good quality, low price' strategy, featuring over 500 products under 9.9 yuan and a new private brand 'GOURMET' series, demonstrating that hard discount's ultimate goal is to stand with consumers.