Dealer Operations
Nongfu Spring Adjusts Distributor System: What's the Intent Behind Upgrading Major Distributors?
Nongfu Spring, a well-known domestic beverage brand, has announced plans to implement a new system of cultivating major clients in certain regions, restructuring its existing distributor network. This move has sparked industry discussion, as Nongfu Spring is not the first company to adopt a major distributor system. Previously, for FMCG companies, penetrating lower-tier channels was key to market dominance, leading many to aggressively develop county-level distributors. Starting this year, many manufacturers have begun experimenting with major distributor systems to control operational costs. As the beverage industry gradually recovers, why are major players favoring this approach?
华丽的冒险