Articles by 沃顿智库@徐会舟

Reflection: If FMCG Distributors Don't Embrace Community Stores (Convenience Stores) and Special Channels, How Much Room for Survival Remains?

Decentralization has led to a sharp decline in foot traffic at hypermarkets and supermarkets, as consumers can now buy daily necessities at nearby community stores or convenience stores, which offer 24-hour services and even delivery. The rise of O2O mobile internet consumption and food delivery platforms has further eroded traditional offline channels, making it imperative for distributors to transform their channel strategies to survive.