Retail Formats
Another Giant Joins the Price War Against Hema and Sam's Club
In 2024, the low-price 'war' among retail stores continues fiercely. ALDI, currently only operating in Shanghai, has launched subway ads directly targeting Sam's Club and Hema's popular products, offering smaller packages at lower prices. A comparison of ALDI's 'Super Value' series, Hema's 'Move Mountain' series, and Sam's Club reveals that ALDI is cheapest per unit, with the highest proportion of private-label products, while Hema offers more variety, especially in fresh food, and Sam's focuses on large-pack, high-value items.
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