Articles by 李续冉

Tsingtao Brewery Li Xuran: Product Innovation in the Context of Personalized Consumption

This article is a transcript of Mr. Li Xuran's presentation on "Product Innovation in the Context of Personalized Consumption" at the FDIC 2018 China FMCG Digital Innovation Conference, edited by New Distribution. He discusses macro trends, consumer shifts, and Tsingtao's product innovation strategies including customization services and new beer categories.