Retail Formats
Underestimated? The Path to 'Revaluation' of China's Traditional Physical Retail Industry from RT-Mart's Perspective
Physical retail is entering the 'Fulfilment 2.0' era. Over the past decade, traditional retail has witnessed unprecedented changes, from easy profits to e-commerce disruption and store closures, only to see the value of stores reassessed as e-commerce and physical stores converge. Using Sun Art Retail as an example, this article explores how physical retailers can transform by redefining delivery in terms of experience, service, product, and logistics.
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