Articles by 李瑞波

Don't Misunderstand 'Customer Relationship'

When visiting companies, we often hear stories of young sales representatives striving to build and maintain 'customer relationships', even allocating a large proportion of their business trips to this. However, many misunderstand the concept, mistaking channel relationships for customer relationships, and using dining and gift-giving as the primary method. True customer relationship is built on brand experience, not superficial socializing.