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Supply Chain & B2B

Supply Chain Omnichannel Partnership: The New Retail Dance of 100-Year-Old Nestlé and 8-Year-Old Cainiao

Recently, senior executives from Nestlé and Cainiao CEO Wan Lin held a secret closed-door meeting. Although the meeting was repeatedly extended, it was filled with warm applause and laughter. The two parties did not disclose specific details, but Tony Domingo, Senior Vice President of Supply Chain and Procurement for Nestlé Greater China, told China Business Journal reporters with excitement, "The cooperation between the two parties is about the future, how consumers will change, and how to maximize user satisfaction through new brand strategies, technology, and talent." This is a unique moment for both parties.

李立