Management & Methods
Why Did Dai Luobo Die in the 'Spring'?
The story of Dai Luobo, a fresh food retail platform in Hefei, bears many similarities to that of ofo. Despite the pandemic boosting orders for many fresh food platforms, Dai Luobo entered bankruptcy reorganization on March 11, 2020. The article analyzes the reasons behind its failure, focusing on the lack of consumer trust and the flaws in its business model.
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