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Articles by 王阿宾
Browse 2 New Distribution articles by 王阿宾.
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First Build Momentum, Then Volume! If You Don't Do These Things in the Off-Season, Expecting High Volume in Peak Season Is Wishful Thinking!
Simply put, momentum must precede volume—there should be no doubt about it. The factors affecting peak-season volume are: number of outlets, number of core outlets, number of outlets willing to sell for you, and number of consumers willing to buy. In industry terms, these are distribution rate, core outlet count, outlet push rate, and consumer awareness. To build momentum, you must improve distribution rate, develop core outlets, cultivate consumers, and strengthen team execution.
王阿宾If You Don't Do These Things in the Off-Season, Expecting High Sales in Peak Season Is Wishful Thinking!
The saying 'Do market work in the off-season, do sales in the peak season' is often repeated, but only outsiders take it at face value. In the off-season, you must focus on increasing distribution, building core outlets, cultivating consumer awareness, and strengthening team execution to ensure peak-season sales. Key factors include distribution rate, number of core outlets, outlet push rate, and consumer recognition.
王阿宾