Management & Methods
2020, the Unexpected Death of an E-Cigarette Company
After four months of preparation, team building, marketing, and channel expansion, Su Rong never expected his last meeting with his boss Yan Jia to be at a police station. The reason was that Yan Jia went to a CVS store to retrieve their disposable e-cigarettes, but the store owner didn't recognize him and refused to return them, insisting that the channel guy who had stocked the products come. In a panic, Yan Jia called the police, and the store owner, Yan Jia, and Su Rong all ended up at the police station. Yan Jia's reason was poor sales, so he wanted to take the products back. But Su Rong didn't understand...
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