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Articles by 程欣 王宜成

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Dealer Operations

Wholesalers' 15% Profit Margin Is History: Mindset Determines Transformation Success!

In 2016, wholesalers faced pressure from both rising raw material and logistics costs, as well as warehouse fees, logistics expenses, and product price increases, making the once-proud 15% profit margin a thing of the past. As the dividend disappears, wholesalers must decide whether to relocate or transform, with many considering shifting to cheaper production areas or transitioning to brand specialty stores.

程欣 王宜成