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Articles by 赵圆圆
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Can Marketing Really Achieve More with Less?
Some things are unsettling to think about: the apps we commonly use are nearly a decade old, and no new widely adopted apps have emerged. This means the internet has seen no new traffic for a long time, with everyone competing for existing users, leading to big brands dominating and small brands struggling. As platform tools become simpler and traffic more stable, optimizing for weight and algorithm guessing has become harder. The key to marketing now lies in integrating brand building and promotion across platforms like WeChat, Douyin, and Focus Media.
赵圆圆Decoding the Post-90s Generation in 10,000 Words: No Brand Awareness, Selfishness and Self-Deprecation, Anti-Pretentiousness, Conservatism
After two years of reviewing numerous data reports and demographic descriptions about the post-90s generation, and having launched various products and campaigns targeting this consumer group, I'd like to share my perspective as an advertising professional. First, I must clarify that this age-based classification is unscientific and overly simplistic; even among post-90s, there are vast differences between children from elite families in Beijing, Shanghai, and Guangzhou and those from smaller cities. If age is the vertical axis, the horizontal axis should include education, family income, occupation, and other parameters to segment this generation more precisely.
赵圆圆