Retail Formats
Reflections on the Predicament of Traditional Chinese Supermarkets: The Overhyped 'Omnichannel'
Traditional hypermarkets and supermarkets are seeing their 'golden age' of market share growth through store expansion fade away. Attempts at 'omnichannel', 'new retail', and 'fresh food strategies' have not yielded substantial operational improvements or reversed the competitive landscape. To achieve successful transformation, retailers must deeply understand the new dynamics of 'people', 'goods', and 'places', and address structural issues in traffic, technology, and supply chain.
陈科