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Articles by 任立军
Browse 2 New Distribution articles by 任立军.
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Regional Marketing Plans Help Distributors Achieve Their Targets
A regional marketing plan is an essential tool to help distributors complete their regional sales tasks. This article clarifies the difference between goals, tasks, and plans, and outlines five specific action plans that sales personnel and distributors should jointly develop to ensure effective use of marketing resources and achieve sales targets.
任立军Transforming the Mindset of Distributors
Distributors are feeling increased pressure from sales, capital, warehousing, personnel, terminals, channel costs, and the internet, leading many to wonder if the era of distributors is ending. However, experts argue that while transformation is needed, the channel model still has room to grow, and distributors must shift their mindset from resource control to value creation, branding, and service to thrive.
任立军