Retail Formats
Reviving Supermarkets: The Strategy Used by Sam's Club and ALDI
Amidst changing market dynamics, supermarkets, once the 'kings of retail,' have seen their glory fade, struggling under the combined pressures of online retail growth, evolving consumer demographics, and the COVID-19 pandemic. Despite explorations in channel integration, scenario creation, and new product introductions, the road to recovery remains long. According to the China Chain Store & Franchise Association's (CCFA) 2022 report on China's top 100 supermarkets, total sales in 2021 reached 907.6 billion yuan, a 2.6% decline from 2020.
贺晓青 王娅欣