Management & Methods
Retail industry also caught in the Tencent-Alibaba rivalry
This article analyzes why Tencent entered the retail sector, comparing its approach with Alibaba's. It introduces Tencent's 'seven weapons' for smart retail and argues that Tencent's strategy is to stay at the table, using its WeChat ecosystem to empower retailers, while Alibaba focuses on comprehensive digital transformation.
万德乾、杨亚飞