Consumer & Categories
Trends in China's Beverage Category as Seen Through Japan's Functional Beverage Market
Japan's beverage market, with 2.5 million vending machines and annual sales of 2.2 trillion yen (about 176 billion RMB), is seeing a slight decline but still accounts for half of beverage sales. The market is shifting towards functional beverages, including zero-calorie, health, and beauty drinks, driven by an aging population and health consciousness.
王鹤松