Consumer & Categories
Red Bull Dispute: Who Tampered with the License Contract?
The Red Bull dispute involves not only the future of the brand but also past profits. In the conflict between the Xu family and Yan Bin over the Chinese market, Yan Bin built a separate business empire under Huabin Group, including factories and sales companies, which the Xu family claims never had authorization to use the Red Bull trademark. The two sides present conflicting versions of the trademark license contract, leading to a new 'Rashomon' of authorization.
李诗琪