Management & Methods
How Mengniu Innovates in Channel Management in the Digital Era?
At the FDIC2018 China FMCG Channel Digital Innovation Conference, Mengniu's National Channel Management General Manager Yang Peili shared insights on channel transformation, emphasizing the shift from traditional to emerging channels driven by changes in consumers, technology, and shopping scenarios. He outlined Mengniu's strategies including B2B new retail, online-offline KA integration, community innovation, town-village innovation, and the Smart Network system.
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