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Articles by 常嵘

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Management & Methods

You Have a "Red Packet" That Hasn't Been "Claimed"

If you were drawn in by this headline, it shows just how tempting this is, as Teacher Chang Rong explains below: red packets are a simple, crude, yet highly effective tool for team management. We hope this article helps with your team's management and motivation. When WeChat's electronic "red packets" were flying all over the WeChat world, the author won't delve into the feelings and psychology of grabbing them. However, when applying "red packets" as an incentive for channels, promotional staff, and consumers in marketing work, the author sincerely applauds Mr. Liang Jinrui of Huishan for his keen, systematic, and immediate marketing pragmatism.

常嵘
Management & Methods

Boss, My Salary Isn't Paid by You!

A salesperson at a petroleum machinery factory proactively collected nearly 40 million yuan in bad debts, earning a reward. Another marketing professional boosted sales by 30% without increasing costs and trained five regional managers, leading his boss to acknowledge that his salary was indeed earned from the market.

常嵘
Dealer Operations

The Market: Only Watch and Act

The market is a platform, a battlefield without gunpowder, and an arena for marketing elites. It is not imagined or planned but built through action. When opportunities are absent, watching with intent is a high-level practice; when they arise, one must act decisively.

常嵘