AUTHOR ARCHIVE
Articles by 曹峻
Browse 2 New Distribution articles by 曹峻.
Published articles
2 articles · Page 1 of 1
Why Is Channel Digitalization So Difficult for FMCG Companies?
Cao Jun, CEO of Molihutong, argues that the core of channel digitalization is not implementing systems or collecting data, but enabling salespeople and distributors to earn more money. He emphasizes that true digitalization requires transforming business models, not just adding technology.
曹峻MoLi Hutong CEO Cao Jun: The Thinking Logic for FMCG Companies to Achieve Counter-Trend Growth
At the 5th FMCG + Internet Conference, MoLi Hutong CEO Cao Jun shared insights on how FMCG companies can achieve counter-trend growth. He emphasized that digitalization is not the answer; instead, companies must use technology to transform their business models, focusing on the essence of FMCG (homogeneity and low involvement), and prioritizing employee care and fair incentives to drive performance.
曹峻