Management & Methods
With Just One Method, He Quadrupled Coca-Cola's Sales
At the 2019 spring opening ceremony of Dedao University, six teachers and seven students gave speeches on various topics. Among them, two speeches stood out: one revealed how Coca-Cola quadrupled sales through a simple display adjustment, and the other touched on humanistic concerns. The article details the 'micro-adjustment' strategy used by Coca-Cola to change consumer behavior and drive sales.
刘哲涛