Consumer & Categories
How the 'Back Waves' of Snack Food Brands Merge into a Trend
Chinese people's snacking experience has transformed from monotony to diversity and from scarcity to abundance, with various leisure foods now serving as the 'fourth meal' and driving the market scale into the trillion-yuan level. New brands like Perfect Diary, Genki Forest, and Daily Dark Chocolate are occupying more life scenarios, with CBNDATA showing a 2.49-fold increase in new online brands in 2019 compared to 2017.
康 朴