Articles by 丁彩锋

Bosses Should Pay Attention to the 'Eight' Basic Principles

Principle 1: Product refinement. The product is the company's child, and regardless of its intelligence or character, it must first pass the 'appearance' test to attract people. Refinement means delicacy and detail; from a marketing perspective, product refinement is to pass the first 'eye-catching' hurdle for distributors and consumers. If the product doesn't convey value from its appearance, even the best functions will be associated with shoddy workmanship, greatly reducing purchase rates. Lack of refinement is a congenital defect, losing to competitors from the start. Principle 2: Market segmentation...