Articles by 李会娜 徐婧艾

The Internet Destroyed Big FMCG Companies: How to Sell Products and to Whom? | From Tier 1 to Tier 5 Cities, What Happened (Part 1)

Over the past two months, we interviewed 11 industry practitioners related to the FMCG sector, covering various functional roles in big FMCG companies and channel-related positions. This series of reports consists of three articles attempting to answer the question: 'Why has the traditional channel system of big FMCG companies collapsed?' Everything is out of control. Big companies have begun to compromise.