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Articles by 余华卫
Browse 2 New Distribution articles by 余华卫.
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Where Will China's Channel Development Head in the Next Decade?
This article analyzes the evolution of distribution channels in China's FMCG market, predicting that wholesale markets will decline, supermarkets will face challenges, e-commerce will grow but not dominate, and special channels like community convenience stores and gas station shops will rise. It emphasizes that companies must grasp channel trends to succeed.
余华卫Will Apple Cider Vinegar Become the Biggest Winner in the Beverage Category in the Next Decade?
The beverage industry has experienced unprecedented growth through carbonated drinks, purified water, tea drinks, juices, and functional beverages. However, after 2008, leading companies like Wahaha and Master Kong saw consecutive declines in performance, leading to industry-wide confusion. This article analyzes the root causes, including channel changes and economic factors, and argues that apple cider vinegar, with its unique taste and health benefits, is poised for explosive growth in the next decade.
余华卫