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Articles by 袁来
Browse 256 New Distribution articles by 袁来.
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256 articles · Page 11 of 11
Yili, Want Want distributors tell you: even in urgent transformation, take it slow!
Liuhe Logistics, located in Fengqiu County under Xinxiang City, Henan Province, is a unified warehousing and distribution company jointly established by five local well-known distributors to integrate the local FMCG distribution market. Recently, New Distribution interviewed Ren Changgen, general manager of Liuhe Logistics, hoping his case of unified warehousing and distribution in a county market can offer insights to distributors. Liuhe Logistics was founded in early 2017 by five local distributors who respectively represent first-tier brands such as Yili, Want Want, Yinlu, Alps, Yangshao, and Moutai Yingbin liquor...
袁来The Unconventional Distributor in the Snack Food Industry: Annual Revenue of 200 Million, Running Stores, Wholesale, and OEM – He Does It All!
Zhengzhou Xinghua Trading is a comprehensive FMCG company integrating wholesale, snack food chain stores, and OEM (private label). It operates over 200 franchised snack stores, holds more than 200 brand trademarks, covers over 3,000 distribution points in Zhengzhou, and achieves sales exceeding 200 million yuan. Recently, New Distribution interviewed Zheng Guoxing, General Manager of Xinghua Trading, to explore how this multi-faceted operator spanning distributor, retailer, and brand owner has developed, and what lessons his transformation story offers to other distributors. Turning from offense to defense...
袁来A Traditional Trading Boss with 25 Years of Experience Embraces the Internet at 50: Does He Still Have a Chance?
At over 50 years old, I started embracing the internet and collaborating with the younger generation. I may not be a success story, but I can be called an inspirational example. We chose to embrace the internet and changed our previous business model. Although this path is painful, I will continue to walk it unswervingly. Hengsheng Department Store, located in Xinyi City under Xuzhou, is a trading company specializing in general merchandise. In 2016, Hengsheng established a subsidiary, Huitengda Network Technology, focusing on a localized B2B platform for general merchandise. Recently, New Distribution interviewed Di Xinzhong, founder of Huitengda, to see how this traditional businessman with nearly 25 years of experience has transformed step by step to where he is today.
袁来Transformation and Upgrading? Distributors Beware of These Pitfalls!
Medline, a supplier of information management and urban intelligent warehousing solutions for the FMCG industry, has 28 offices nationwide and operated 57 distributor warehousing and distribution projects in 2017 alone, with a cumulative warehouse area of 450,000 m², serving 200,000 stores with 560 vehicles. Recently, New Distribution interviewed Medline CEO Xu Yonggang to gain his perspective on the direction of FMCG distributor transformation and how to improve daily operational efficiency.
袁来Distributors' Transformation in Practice: Only by Strengthening Yourself Can You Qualify for Negotiation!
Distributors in today's era must have foresight and not rest on past achievements. At 48, I don't want to stop; it's not about making money but not missing this opportunity and era. Xia Hequn, general manager of Huihe Trading, shared this from his two decades of experience. Chengde Huihe Trading, a local aquatic products supplier, has been transforming since 2016 by consolidating with similar distributors for unified warehousing and distribution, achieving 1+1+1>3 results.
袁来Hebei Village Dianle Partners with FMCG Distributors to Compete with Alibaba and JD in Rural Market
On the afternoon of April 17, Alibaba Group CEO Zhang Yong announced a 4.5 billion RMB investment in rural e-commerce platform Huitongda, drawing attention to the rural market. While online giants like Alibaba and JD have long eyed this untapped market, they face challenges such as outdated consumption habits, poor digital access, and high logistics costs. Meanwhile, smaller platforms like Village Dianle, founded in Bazhou, Hebei, are taking a different approach by partnering with traditional distributors and using information tools to upgrade rural mom-and-pop stores.
袁来From Fire Chicken Noodles: Why Do Imported Internet-Famous Products Fade Away After a Brief Boom?
Fire Chicken Noodles, known for their extreme spiciness, went from near-zero sales in China to the top-selling instant noodles on Taobao in just 60 days in 2016, driven by online eating shows and social media. However, despite winning over Chinese consumers online, the product is now losing out to offline channels due to a lack of channel management and price control, leading to a decline in the offline market.
袁来Uni-President's First Results Announcement After 10 Years of Listing: Net Profit Surges 44.6%, Revenue Reaches RMB 21.296 Billion
On the evening of March 27, Uni-President released its first results announcement (for 2017) after its 10th listing anniversary. The report showed a net profit of RMB 878 million, up 44.6% year-on-year, with revenue of RMB 21.296 billion, up 1.5%. The gross margin declined 1.3 percentage points to 33.1%.
袁来Heavyweight | A Comprehensive Review of 11 Top Brands' New Products in 2018!
As March approaches its midpoint, the beverage sales season is imminent, and for companies, the new product war is about to begin; for distributors, it's a critical time for product selection, which will affect the achievement of annual business goals. Today, New Distribution has reviewed the strategic new products (beverages) of 11 top brands, offering insights into the new trends and directions of the beverage market in 2018.
袁来2018: Settle Accounts Well and Shift Your Credit Sales Mindset
As the year-end approaches, distributors must prioritize clearing accounts, including outstanding credit debts. This article provides a timeline for debt recovery, shares real stories of distributors dealing with unpaid invoices, and offers strategies for changing credit sales mindsets and implementing control mechanisms.
袁来Why Six Walnut Is the Last Billion-Yuan Single Product?
When we open Baidu and type 'billion-yuan single product', a variety of news such as 'XX is hitting a billion', 'XX is aiming for a billion', and 'The fall of a billion-yuan XX' fill the screen. The hottest topic is 'Six Walnut', with headlines like 'Six Walnut repeatedly attempts IPO', 'Why Six Walnut sells so well', and 'Six Walnut advertising marketing'. Billion-yuan single products are the common goal of brand owners, who are always looking for the next billion-yuan category or hoping to turn existing products into billion-yuan successes. However, the author believes that in today's era of personalized consumption and fragmented channels, after Six Walnut, there may be no more opportunities for billion-yuan single products.
袁来Why Is Wanglaoji's Herbal Tea Shop Not Reliable?
After a five-year legal battle with JDB, Wanglaoji officially announced in December 2017 that it would open physical herbal tea shops. While many praised this move, the author argues that despite the logical category extension, Wanglaoji's herbal tea shops are not reliable due to overambitious expansion plans, supply chain challenges, and a mismatch with young consumers' preferences.
袁来Why Are Wahaha and Nongfu Rushing into the Vending Machine Sector?
China's vending machine market is still operator-led, but as Wahaha and Nongfu Spring increase their involvement, how will the market landscape change? Behind the large-scale investment, what is the original intention of brand owners entering the market? The future vending machine market structure—will it be the operators' 'show' or the brand owners' 'game'?
袁来The Last Five Days of 2017, Where Do You Want to Go?
A new trend has emerged as internet companies like Alibaba's Retail Link are recruiting ground promotion elites on a large scale. This article provides a comprehensive analysis of the City Partner role, comparing it with brand sales representatives using five key parameters: mindset, income, growth, skills, and prospects.
袁来Exclusive | Riding the Wave, Leading the Charge: An Interpretation of Qingfeng Paper's 2018 B2B Strategy
With the explosive growth of FMCG B2B platforms over the past three years, the internetization of the FMCG industry has become a focus for brands and society at large. On December 15, a New Distribution reporter interviewed Dustin, General Manager of Sales Operations Planning, Hu Tao, General Manager of Eli, and other channel marketing staff at APP's tissue marketing headquarters for nearly two hours. Dustin fully elaborated on the practical strategies of APP's tissue sales COO Pan Jiahong and the sales operations department for Qingfeng and FMCG B2B platforms.
袁来JD New Distribution Positions 2018 as a 'Key Development Year', Targeting Coverage of 1 Million Small Stores!
As 2017 draws to a close and 2018 approaches, JD New Distribution, a leading FMCG B2B platform, marks its second anniversary. After two years of exploration, the company has laid a solid foundation and refined its model. For 2018, it aims to cover 1 million small and medium-sized stores, including 50,000 JD convenience stores, by focusing on brand partnerships, value-added services, and B2B logistics upgrades.
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