Consumer & Categories
Five Ways to Keep Products Moving in the Off-Season
The off-season often makes many baijiu companies feel uncomfortable, like arthritis patients facing rainy days. In this long and helpless season, should we rest and recuperate, or strive to do something to save the market? Striving to do something is to make the 'off-season not off,' and almost all companies are aware of this issue, but many think more and do less, merely making some sales adjustments, holding insignificant meetings, or repeating annual new product development, waiting for the sales season; or formally doing some perfunctory training courses, just going through the motions.
孟跃