Retail Formats
JD.com, Hema, Yonghui... Giants Double Down, Community Group Buying Sees Surge in New Entrants
As epidemic prevention enters a critical phase, community group buying has become a key channel for consumers to buy groceries and is seen as one of the most promising trends of 2020, attracting a wave of entrants. In the past month, e-commerce giants like Hema, JD.com, and Suning, as well as traditional supermarkets such as Yonghui, Better Life, and Walmart, have all ramped up their community group buying efforts. With giants increasing their stakes and capital competing, how far can this revitalized model go?
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