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Articles by 渠成君
Browse 3 New Distribution articles by 渠成君.
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Starting Small: Concrete Actions in Digital Transformation
The essence of digitalization is still a tool, while the essence of sales is business, which relies on good product selection, pricing, distribution, and promotion. Digitalization is not the core of business but a tool to enhance it. The current hype around digitalization is overblown; without it, not everything is wrong. In your business, if the main product selection is wrong, digitalization won't make it sell well. Digital transformation, whether for channels or management, primarily solves management issues, not the core 4P of business. The real benefits come from improving efficiency in daily operations, not from grand projects. Start with three online processes: business process, inventory, and data analysis.
渠成君Year-End Review | Five Major Challenges Facing FMCG Manufacturers
As pandemic policies gradually ease and 2022 draws to a close, FMCG manufacturers still face prominent and arduous challenges. Some issues seem related to the pandemic, but most are long-standing chronic problems in the industry. Through conversations with peers, it's clear that most FMCG companies face five major challenges: difficulty penetrating lower-tier markets, difficulty breaking into white-space markets, difficulty launching new high-end products, difficulty implementing digital transformation, and difficulty managing multiple brands.
渠成君Preparing for the New Year: City Managers Must Master the 'Front, Middle, and Back' of the Business!
Every December, city managers are busy making next year's city plans, often working overtime before deadlines, but in the end, apart from a different PPT format, the final strategy plan is just a tweaked version of last year's document. Based on years of frontline observation, the author finds that city managers who consistently manage their business well and achieve sustained growth share a common trait: they truly understand the front, middle, and back offices of their distributors' operations.
渠成君