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Articles by 李天田
Browse 2 New Distribution articles by 李天田.
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From Success to Confusion: A Testimonial from a Graduate of a Sibaida 'Kool-Aid' Class
The author reflects on the phenomenon of Chinese entrepreneurs who, after achieving initial success, become confused and susceptible to dubious training programs. Through personal experience at a 'Kool-Aid' class, the author analyzes the psychological and social factors that drive these business owners to seek such courses, ultimately attributing their vulnerability to three 'isms': opportunism, pragmatism, and exclusivism.
李天田Using Courtship Experience for Marketing and Gaming Experience for Team Management
A few days ago, I had coffee with an entrepreneur who adheres to the 'Three Refusals' principle—refusing interviews, research, and visits. In just four years, he has captured about 60% of a niche female consumer market, achieving a 60:40 sales split between online and offline channels, both profitable. His marketing insights come from courtship, and his team management from gaming, proving that business is ultimately about human nature.
李天田