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Articles by 王献平

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Dealer Operations

Dealing with Second-Tier Distributors: The Hard-to-Please Attitude? What Should Distributors Do...

Many FMCG distributors feel that the cost of maintaining business relationships with second-tier distributors has been rising. However, some distributors manage these relationships effortlessly, keeping second-tier distributors well in hand. The key lies in targeting the right partners, offering quality products, ensuring they make money, understanding their true needs, and paying attention to details.

王献平