E-commerce & Instant Retail
Ten Years of Social E-commerce in China
In May 2014, JD.com listed on NASDAQ, and four months later, Alibaba rang the bell on the NYSE. Everyone believed the e-commerce landscape was settled, but no one foresaw the resilience of the crack opened by social media. This article chronicles the rise of grassroots entrepreneurs, the formation of a 'Revenge Alliance' against Alibaba, and the counterattacks of giants, highlighting the first decade of social e-commerce in China.
星星