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Articles by 吉光先生
Browse 3 New Distribution articles by 吉光先生.
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Be & Cheery's Wandering Path to Offline Stores
Be & Cheery, a veteran online snack brand, is venturing into offline stores not out of strategic awakening but due to declining online growth and market pressure. Despite its early success in e-commerce, it faces intense competition and channel chaos, making its offline expansion a challenging endeavor.
吉光先生New Retail Proposer Ma Yun, Architect Zhang Yong, Practitioner Hou Yi: Where Is Freshippo Heading?
This article examines the trajectory of Freshippo (Hema), from its inception as an Alibaba experiment to its current status as a model for New Retail, and discusses the roles of Ma Yun, Zhang Yong, and Hou Yi in its development. It also explores the challenges Freshippo faces as it navigates internal dynamics and external competition, questioning its future direction.
吉光先生Unpacking Pinduoduo's Ambition
As online retail growth hits a bottleneck, the fresh food e-commerce industry is breaking through traditional models with new formats like front warehouses, store-warehouse integration, community group buying, store-to-door delivery, and cold cabinet pickup, intensifying competition. According to iResearch's 2020 report, the market reached 279.62 billion yuan in 2019, up 36.7% year-on-year. In 2020, demand for fresh food delivery surged due to the pandemic, significantly boosting transaction volumes.
吉光先生