Retail Formats
Unveiling Bianlifeng: Burning $1.5 Billion to Revolutionize 7-Elevens with Algorithms
“The long-term value of convenience stores lies in using algorithms to optimize and cover all operations.” In a recent live dialogue with Hillhouse Capital's Zhang Lei about long-term value, Bianlifeng founder Zhuang Chenchao said this. Zhuang, better known as the co-founder and CEO of Qunar, left after Ctrip's acquisition in 2015 and founded Bianlifeng in 2016. The brand has taken detours, such as failed shared bikes and unmanned shelves, but its convenience store project is thriving.
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