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Articles by 张戟
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Manufacturer-Dealer Conflicts? It's Your Business Cooperation Model That's the Problem!
Cooperation with dealers is an unavoidable part of business operations, and its importance directly relates to the transfer and realization of commercial interests. Despite the necessity of manufacturer-dealer cooperation, conflicts are common, stemming from mismatches in business models and values, which can be resolved through effective integration of both parties' business models.
张戟Four Strategies for Integrated Channel Planning: A Must-Read for Food and Beverage Manufacturers!
Rapid economic development has transformed China's distribution channels, creating one of the most complex retail environments in the world. To achieve breakthrough growth, companies and distributors must not only understand the characteristics of each channel but also learn how to plan their channel layout comprehensively. Currently, manufacturers often face four key problems: single-channel structures, fragmented operations, disconnected interests, and extensive management. This article offers four solutions: diversifying channels, linking channels, building alliances, and refining management.
张戟