E-commerce & Instant Retail
Alibaba, Meituan, Pinduoduo Battle: Can Community Group Buying Break the Fresh E-commerce Deadlock?
The B2C fresh e-commerce model has hit a dead end in China, prompting internet giants to bet heavily on community group buying. This article examines the resurgence of community group buying after the pandemic, the entry of major players like Meituan, Alibaba, and Pinduoduo, and the critical role of supply chain and logistics in determining success.
范向东