Articles by 白酒专栏

Mass-Market Liquor Sales Should Pay More Attention to Distribution Rate

Almost all baijiu companies are now entering the mass-market segment. For mass-market liquor priced below 60 yuan, similar to FMCG products, the most critical factor is distribution: it must be wide in scope and large in area, because these consumer groups are relatively dispersed and highly mobile, and displays and promotions can stimulate their purchase desire and interest. Without distribution, there is no sales.