Industry Trends
Analysis of the Future of the Bottled Water Market at the One-Yuan Price Point
The first half of 2015 was a painful period for the beverage industry, with major brands experiencing declining sales. This article analyzes the future trends of bottled water from a marketing perspective, arguing that the one-yuan price segment will shrink due to channel profit pressures and operational challenges, while the two-yuan segment will dominate.
曹占辉