Articles by 利丰研究中心

In-depth Insights | Anatomy of Five Major Retail Trends in 2022

The pandemic's repeated impact continues to weigh on the consumer market, with total retail sales of consumer goods reaching 44.0823 trillion yuan in 2021, up 12.5% year-on-year. Amidst this, five key trends are emerging:业态分化加大,品质消费提升;零供关系变革,厂商界限模糊;国货国潮兴起,Z世代成主力;线上监管强化,线下迎来转机.