Consumer & Categories
A Thunderclap for Anhui's Baijiu Market
Many professionals in Anhui's baijiu industry often cite the saying 'East does not enter Anhui, West does not enter Sichuan,' reflecting the province's strong local demand and consumer loyalty to regional brands. With numerous and powerful local distilleries and distributors, it is challenging for outside brands to gain a foothold. However, the market is not impenetrable; evolving consumer lifestyles and economic growth are opening cracks, offering opportunities for brands that adapt to new consumption scenarios and upgrade their strategies.
陆兴元 魔利互通