Consumer & Categories
The Fall of Two Beverage Giants: Jianlibao's Collapse Due to Team Failure, Lebaishi's Founder Ousted
In 1996, Jianlibao reached its peak sales of 700,000 tons, surpassing Pepsi's 500,000 tons. However, its decline began with the Jianlibao Youth Team, which cost nearly 10 million yuan over five years without significant returns. Meanwhile, Lebaishi's founder He Boquan was ousted after selling the company to Danone, marking the end of an era for both brands.
仉泽翔