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Articles by 李红权
Browse 3 New Distribution articles by 李红权.
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How Should Distributors 'Hang In There' During the Pandemic?
During the pandemic, consumption has slowed, and distributors who had hoped to profit from the Spring Festival peak season are now under enormous pressure. How to get through this difficult time? What should they do? To this end, New Distribution invited Mr. Li Hongquan, a marketing executive at an FMCG group, to discuss what frontline distributors should do and what to pay attention to during the pandemic. First, frontline distributors, especially those in alcoholic beverages and dairy, are certainly greatly affected. Consumers staying at home is the greatest contribution to the country, and as a result, our distributors are panicking...
李红权As an FMCG Professional, I Just Want a Stable 2017: A Review of 2016 and Forecast for 2017
Reviewing the FMCG industry in 2016, we saw the departure of Mengniu's Sun Yiping, the bitter cold tea price war with JDB at 20 yuan per case, and the news of Red Bull changing its 'war horse' just as we celebrated Yili's entry into the world's top eight dairy companies and the 600 billion club. For 2017, we dare not expect surprises; as marketers, we just want to get through the year steadily. Let's take stock of 2016 and look ahead to 2017, perhaps gaining some insights.
李红权How to Completely Eradicate the Chronic Problem of Channel Diversion?
Channel diversion is often described as a cancer or chronic disease affecting product sales and survival, with companies imposing heavy fines for violations. However, despite strict measures, diversion persists. This article categorizes diversion into three types and ten situations, and proposes principles and measures for distributors to control it, emphasizing understanding causes, turning blockage into guidance, and building strong market control.
李红权