Dealer Operations
Distributor with Annual Sales of 2.5 Billion | Zhongshan Wanrong Xu Zhaohui: The Transformation Path of Distributors!
At the FDIC 2018 China FMCG Digital Innovation Conference, Xu Zhaohui, General Manager of Zhongshan Wanrong Marketing Co., Ltd., shared insights on distributor transformation. He emphasized that distributors must shift from a resource-for-market model to value recreation by enhancing marketing efficiency through multi-channel consumer engagement, while optimizing supply efficiency to industry average levels.
许朝晖