E-commerce & Instant Retail
Master Kong's 8 Billion Fewer Packets Sold in 3 Years Isn't the Worst; This Industry Faces Even Greater Risk!
The rapid growth of the food delivery industry has hit not the physical restaurant business hardest, but FMCG products like instant noodles and dried noodles. According to reports, instant noodle sales have declined for three consecutive years since 2013, dropping to 38 billion packets in 2016, 8 billion fewer than the peak. Under the dual pressure of delivery and instant noodles, the traditional handmade dried noodle industry is even more burdened.
悠悠