Articles by 陈晟强

Nine Years of B2B Platform Entrepreneurship: Reflections and Prospects for FMCG Industry Internet

As a B2B platform providing online FMCG wholesale services to terminal retailers nationwide, Yijiupi has been established for nine years and has grown into a cross-category, cross-regional, full-industry-chain FMCG B2B platform. It is a new-generation internet unicorn and a leading industrial internet enterprise in China. As of December 2022, the platform had over 1.8 million registered terminal users and over 200,000 monthly transacting users. After entrepreneurship, four reflections: Chen Shengqiang, co-founder and COO of Yijiupi, summarized four aspects of his reflections on B2B entrepreneurship in recent years. Everyone must have often heard...