Dealer Operations
How Jinmailang Uses the "Four-in-One" Strategy to Enable a Large Number of Distributors to Achieve Profits Exceeding One Million?
The Chinese instant noodle market, with annual sales exceeding 30 billion yuan, is a major FMCG category, yet it has shown typical signs of sluggish growth in recent years. Even distributors in key sales regions have been demoralized at annual meetings, complaining about difficult business conditions. Jinmailang's chairman, Fan Xianguo, anticipated this market scenario six or seven years ago, believing that the traditional management methods in the instant noodle industry have revealed obvious drawbacks after 30 years of development, leading to industry bottlenecks and eroding distributor profitability.
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