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Articles by 马霖
Browse 2 New Distribution articles by 马霖.
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The Cross-Industry Battle of Beverage Giants
Mengniu, Yili, Nongfu Spring, Coca-Cola... beverage companies are increasingly venturing into cross-industry products with more novel directions. Why do these companies pursue such products, and will consumers pay for them?
马霖The Renaissance of Instant Noodles?
After years of decline, instant noodles, once labeled as a symbol of 'consumption downgrade,' have regained growth momentum in China. The article explores how the industry recovered through product innovation and premiumization, and whether this trend is sustainable.
马霖